Google keeps changing its parameters and algorithms rather constantly, and ranking is now based on several aspects, such as:
white hat optimization
active and relevant links
responsiveness of the site (its ability to adapt to various devices, especially smartphones and tablets)
There are several plans available, with no locked contracts#, that allow companies and individuals to improve their ranking and visibility on Google and other search engines. All this depends on the keywords chosen (i.e. what people type when they look for services like yours).
#minimum period: 1 year
Price is ex GST and based on a one year contract, after which it is automatically renewed at the beginning of each month unless otherwise instructed.